Case Studies
Selected strategic communications work across government, behaviour change, brand strategy, product launches, and complex stakeholder environments.
These case studies demonstrate strategic thinking, practical problem-solving, and measurable outcomes, not just polished creative outputs.
Automotive | Brand Strategy, Campaign Execution
Toyota, A Lifetime of Advantages
Developed a national strategy that repositioned value beyond purchase price, shifting the conversation to reliability, servicing, resale value, and total cost of ownership.
The Challenge
Low-cost Korean competitors were entering the market with strong products and aggressive pricing.
Our Role
Research lead, strategy development, positioning, campaign planning, creative direction across brand, retail, finance, and service.
Outcome
Toyota market share grew from 17% to 22% in 12 months and the strategy became a long-running pillar of Toyota advertising.
FMCG | Product Launch
Snack Brands, Kettle Popcorn Launch
Led the go-to-market strategy and campaign development for the Kettle Popcorn launch, building a proposition that felt premium, distinctive, and true to the Kettle brand.
The Challenge
The popcorn category already had strong competition and plenty of choice.
Our Role
Go-to-market strategy, positioning, messaging, creative strategy, campaign development, launch execution.
Outcome
Delivered a launch platform that cut through in a crowded market by keeping the tone premium, honest, and recognisably Kettle.
Automotive | Launch Strategy
Ford, Six Model Launches in Six Months
Led national advertising and promotional planning across six vehicle launches, including Ranger and FG Falcon, during a difficult market period with strong new competition.
The Challenge
Slow car market, growing competitive pressure, six launches to manage, and dealer expectations to meet.
Our Role
National advertising plans, promotional planning, budget management, audience targeting, sponsorship strategy, digital transformation input.
Outcome
FG Falcon became Ford's most successful launch since 2000 and Ford maintained market share above 13%.
Financial Services | Product Marketing
Commonwealth Bank, Little Card Big Rewards
Created the launch strategy and campaign for CBA's first cash-back credit card, translating the proposition into plain-language value people could understand quickly.
The Challenge
Make consumers care about another credit card in a crowded banking category.
Our Role
Strategy, proposition development, messaging, campaign development, creative direction.
Outcome
Online applications increased by 30% after launch.
Government | Behaviour Change
2022 South Australian State Election
Led the strategic communications campaign for the 2022 SA State Election during heightened COVID concerns and following a federal election with an expected collapse in participation.
The Challenge
Maintain electoral participation during COVID-19 and voter fatigue.
Our Role
Strategic lead, campaign strategy, creative development, media strategy, PR, and crisis communications.
Outcome
Maintained 92% participation despite unprecedented challenges.
Government | Behaviour Change
2022 Local Government Elections
Reframed strategy and campaign delivery for South Australia's local government elections, reversing long-term participation decline in a voluntary voting environment.
The Challenge
Lift participation in a non-compulsory election after years of stagnation and severe voter fatigue across a crowded election calendar.
Our Role
Research-led campaign strategy, creative direction, integrated communications, media planning, stakeholder co-ordination.
Outcome
Participation lifted from 30% to 34%+, with a 300% increase in first-week postal ballot returns.
Government | Community Engagement
2024 First Nations Voice to Parliament Election
Developed and delivered the communications strategy for South Australia's first First Nations Voice election, supporting engagement across six regions and all campaign channels.
The Challenge
Build awareness, understanding, and participation for a new electoral process following the timing disruption caused by the Federal Voice Referendum.
Our Role
Communications strategy, creative and functional advertising, media engagement, community engagement, PR, project management, budget management, campaign implementation.
Outcome
All 46 positions were contested and successfully elected, establishing the First Nations Voice to SA Parliament.
Wine | Brand Strategy
Adelaide Hills Wine Region
Developed the brand positioning, architecture, and communications strategy for the Adelaide Hills Wine Region, grounded in deep audience and stakeholder research.
The Challenge
The region lacked a clear understanding of who it was, who it was competing against, and how to tell a cohesive story.
Our Role
Research strategy, stakeholder engagement, brand positioning, brand architecture, communications strategy.
Outcome
Created a clear strategic platform that united members, sharpened the region's story, and strengthened engagement with consumers, partners, industry, government, and sponsors.
Let's talk about your challenge
These are just a few examples of the work delivered. Every project is different. Let's discuss how we can help with yours.
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