Government | Community Engagement

2024 First Nations Voice to Parliament Election

The Challenge

The South Australian First Nations Voice is a state-level initiative designed to provide Aboriginal and Torres Strait Islander people with a direct and independent line of communication to Parliament and Government.

Our Role

Communications strategy, creative and functional advertising, media engagement, community engagement, PR, project management, budget management, campaign implementation.

Outcome

All 46 positions attracted multiple nominations, ensuring every position went to election and none were filled uncontested. Successful elections were held across all 46 positions, establishing the First Nations Voice to SA Parliament.

Background

ECSA was tasked with delivering the election on 16 March 2024 across six regions and 46 positions. The election was originally due in September 2023 but was moved to avoid overlap with the Federal Voice Referendum.

Approach

Traditional marketing and advertising methods were identified early as unlikely to work on their own, so a different strategic approach was needed.
Combined communications strategy, community engagement, media engagement, creative and functional advertising, PR, project and budget management.
Delivered implementation across TV, press, outdoor, digital, website, social media, and PR.
Created more than 500 community engagement kits and supported 400+ community engagement sessions.