Leadership
Principal Consultant
James Trebilcock
Twenty-five years across strategy, communications, engagement, customer experience and operational leadership. For Toyota, Ford, Commonwealth Bank, Australia Post, DFAT Smartraveller, the Electoral Commission of South Australia and dozens of others. Campaigns that have reached millions of Australians.
The work has always been the same shape: find the real problem before anyone spends money on the wrong one. Understand what behaviours need to change. Build a strategy that connects insight, message and delivery, then make sure it survives contact with the real world.
The questions that helped grow national businesses and campaigns that influenced millions of Australians are the same questions that need to be asked of any-sized business. The scale changes. The quality of the thinking shouldn't.
No fixed team. No payroll to feed.
The United Republic doesn't run a permanent team or push work through a machine that needs feeding. Each project gets the specialists it actually needs: research, strategy, technology, trainers, creative, media, content, production, delivery, all selected because they're right for the job, not because they're already on the books.
You get senior thinking that isn't biased toward a particular channel, and specialist execution without the overhead.
Approach
Four things that shape every engagement
Your business first
If we don't understand your business and objectives, we can't uncover opportunities for growth, barriers, or what success actually looks like.
Customers first
Understanding your customers shows us what problem you're really solving for them, why they buy, and where growth is genuinely available.
Evidence, not instinct
Growth strategy grounded in research, insight and data, not hunches, feelings or assumptions.
Independent of execution
No channels to protect and no departments to keep busy. The only interest is whether the strategy is right to drive growth and reach your objectives.
Track record
Where the thinking has been tested
Government and public sector: state and local government election programmes, DFAT Smartraveller, AQIS Quarantine Matters, the Motor Accident Commission, the Electoral Commission of South Australia.
Major brands: Toyota, Ford, Hyundai, Subaru, Commonwealth Bank, Australia Post, Stockland, Panasonic.
South Australian business: Yalumba, Accolade Wines, Petaluma, St Hallett, Credit Union SA, Adelaide Hills Wine Region, The Bend Motorsport Park.
And owner-led businesses, from a startup in a garage to multi-million dollar enterprises.
Two ways to work with us
Strategic Advisory
For government, corporate and complex organisations that need to define their objectives and understand the real problem before investing in delivery.
The Growth Program
For startups, small businesses and established businesses ready for the next stage of growth.