What it is
A growth program built to be used, not filed.
The Growth Program finds your strongest opportunities, ranks them by their value to your business, and turns them into a plan with your name on it.
Every stage leaves you with real evidence, clear decisions and tools you can use. You end up more certain and more capable, not with a consultant on retainer or an agency invested in staying.
Evidence first
We test assumptions against customer insight and real data before any decisions are made. You'll know why each choice was made, not just what it is.
Strategy before spend
No campaigns, websites or marketing until the objectives are defined, success is quantified, and the direction is clear. Money moves last, not first.
Built for your business
Shaped around your stage of growth, your sector, your customers and your goals. A playbook for your business, not a template with your logo on it.
Capability, not dependency
You own everything we build, and we teach you how to use it. Our job is to make you more capable, not more reliant.
Ways to engage
Do it together or done for you - the same roadmap, delivered the way you want to work.
Two questions decide the fit: how much ground do you need to cover, and how much do you want to do yourself?
LAUNCH
For businesses starting out or starting again. Foundations done properly: strategy, brand, a launch-ready website and the support to begin with confidence instead of guesswork.
GROW
For established businesses ready for the next step. Everything you need to grow, built on your actual sales data, with pricing, conversion and 12 weeks of support. Do it together to build the capability in-house, or done for you so you can stay focused on running the business.
SCALE
For businesses with multiple audiences, product lines or markets. Scoped to the complexity you're actually managing.
All prices ex GST. Every engagement starts with the Viability Session. See how it works below.
Don't need everything in LAUNCH or GROW, or need something extra, like a booking system? Tell us what you need and we'll build a package for you.
Prefer to go at your own pace? GROW IT YOURSELF Self-Paced Training is in development.
The Viability Session
Know it's worth it before you commit.
$450. Credited in full.
Every engagement starts with a Viability Session. Two and a half hours with your numbers, your market and your goals, answering one question honestly: will the Growth Program pay for itself in your business?
If the answer is yes, the $450 comes off your program. If the answer is no, we'll tell you straight, and you'll still walk away knowing more about your business than you did.
Either way, you get certainty. That's the point.
01
Book the session
02
We test the fit against your actual numbers
03
You get an honest verdict. Yes, and it's credited in full. No, and we say so.
$450 ex GST. Credited in full against any Growth Program engagement.
The plan matters. The certainty matters more.
Owners tell us the tangible results first: spend stops leaking, decisions get faster, the priorities are finally on one page. But the thing they mention last is the thing they value most. They stop second-guessing. They walk into their own business on Monday knowing why they're doing what they're doing, and able to say so to their team, their partner and themselves.
That's the real product. Growth is the receipt.
The central idea
Assumptions are costing you money.
Every business runs on assumptions. Why customers buy. Which work is most valuable. Where growth will come from. Some of them are right. Some are about the business, not the customer. Some are old wives' tales that have never been checked.
The problem isn't having assumptions. It's spending real money on them without knowing which are which.
The Growth Program replaces assumptions with evidence and insight. That's where better decisions, stronger margins and clearer priorities come from. Not from doing more. From knowing more.
"A stronger business isn't just about having more customers. It's about finding the right customers and focusing on the opportunities that will drive the growth you want. When you understand your objectives, the value of your customers and where to focus, you get clearer commercial choices and the ability to keep growing."
– James Trebilcock, Founder, The United Republic
How it works
Five stages. One plan. Evidence at every step.
Each stage produces the evidence and decisions the next one needs. We don't jump into action before we understand your business, your objectives and what success looks like, because action without direction is how the money got wasted last time.
Discovery
The Business Now
How you and your team see the business today: goals, customers, business model, capacity, risks, and where you personally want to end up. That last one matters more than most consultants admit.
Evidence and analysis
The Opportunity
We test the assumptions against customer research, real numbers and market reality. Some will hold up. Some won't. Either way, you'll know instead of wondering. Then we put a value on each opportunity and rank them by what they're worth.
A clearer place in the market
Branding & Positioning
What you're really selling, the problem you solve, why the right customers should choose you, and how you stand apart in a way you can actually deliver on.
Who matters and how to reach them
Audiences, Messaging & Channel Planning
Which customers matter most, who decides and who influences, what to say to each of them, and the best way to reach them. No spray, no pray.
Turn the plan into action
Go To Market & Implementation
A staged plan: who does what, when, what it costs, and how you'll know it's working. Plus the tools your team needs to run it without us.
Credibility
Big business experience, applied to yours.
The Growth Program draws on 25 years of work with national and international brands, government agencies and owner-led businesses. James has led strategy, marketing and growth for Toyota, Ford, Commonwealth Bank, Hyundai, Subaru, DFAT, Hort Innovation, Yellow Tail, the Electoral Commission of South Australia, Adelaide Hills Wine Region and The Bend Motorsport Park.
The questions that build major brands are the same ones that help a local business make better commercial decisions. The scale changes. The thinking shouldn't.
Related work
Businesses and organisations who've used it
Adelaide Hills Wine Region
The brief was positioning. The real obstacle was that members didn't agree on who the region was.
Read the case study →Snack Brands: Kettle Popcorn Launch
A brand extension has to feel new enough to notice and familiar enough to still be Kettle. The task was knowing which parts to hold onto.
Read the case study →2022 Local Government Elections
Postal voting isn't an awareness problem. It's a behaviour with more steps and more places to give up.
Read the case study →If any of these sound familiar, we should talk.
Start with a free 20-minute conversation. No pitch. We'll tell you honestly whether the Program is right for you, and what it would look like. If it's not, you'll still leave with something useful.
Revenue is there, but growth has flattened
You're not sure which customers or services are actually most profitable
You've spent on marketing before and can't point to what it returned
Too much of the business runs through you
You want a plan you own, not a supplier you can't leave
Business is good, but the next step isn't obvious
You're great at the delivery, but finding new customers is the gap