What it is
A growth program built to be used, not filed.
The Growth Program finds your strongest opportunities, ranks them by the value to your business, and turns them into a plan with your name on it.
Every stage leaves you with real evidence, clear decisions and tools you can use. You end up stronger and more capable, not with a consultant on retainer or an agency focused on their profitability.
Evidence first
We test assumptions against customer insight and real data before any decisions are made.
Strategy before spend
No campaigns, websites or marketing until the objectives are defined, success is quantified, and the direction is clear.
Built for your business
Shaped around your stage of growth, your objectives, your sector, your customers and your goals. A tailored playbook for your business
Capability, not dependency
You own everything we build, and we teach you how to use it. Our job is to make you more capable, not more reliant.
Ways to engage
Do it together or done for you - the same roadmap, delivered the way you want to work.
How much ground do you need to cover, and how much do you want to do yourself?
LAUNCH
Foundations done properly — strategy, brand, a launch-ready website and the support to begin your growth journey.
GROW
Everything you need to grow your business, built on your actual sales data, with pricing, conversion and 12 weeks of support. Delivered and in hand to build capability, or done for you to let you focus on what matters.
SCALE
Multiple audiences, product lines or markets.
All prices ex GST. Every engagement starts with a $450 Viability Session, credited in full.
Prefer to go at your own pace? GROW IT YOURSELF Self-Paced Training is in development.
The central idea
Assumptions vs Evidence and Insight.
There are a lot of assumptions about why customers buy, which work is most valuable, and where growth will come from. Some of them right. Some of them are focused on the business and not the customer. Some of them are old wives' tales. But one thing is for sure: assumptions are costing you money.
The Growth Program works to identify gaps and find the opportunities. It creates the environment where better decisions, stronger margins and clearer priorities come from.
"A stronger business isn't just about having more customers; it's about finding the right customers and focusing on the opportunities that will drive the growth you want. By understanding your business objectives, the value of your customers and where to focus your efforts, you build a stronger business — with clearer commercial choices and the ability to keep growing."
— James Trebilcock, Founder, The United Republic
How it works
Five stages. One plan.
Each stage produces the evidence and decisions required for the next. We do not jump into action before we understand your business, your objectives, and what success looks like. A clear commercial direction is key to building lasting growth.
Discovery
The Business Now
We find out how you and your team see the business today: your goals, customers, business model, capacity, risks and where you personally want to end up.
Evidence and analysis
The Opportunity
We test assumptions against customer research, real numbers and market reality. Then we work out the value of each opportunity and prioritise the ones that will have the greatest effect.
A clearer place in the market
Branding & Positioning
We work out what you're really selling, the problem you're solving for your customers, why the right customers should choose you, and how your business can stand apart in a way you can actually deliver on.
Who matters and how to reach them
Audiences, Messaging & Channel Planning
We work out which customers matter most, who the decision-makers and influencers are, where the value is, shape the right messages for each audience, and find the best way to engage the influencers and decision-makers.
Turn the plan into action
Go To Market & Implementation
We build a staged plan: who does what, when, what it costs, how you'll know it's working, and provide the tools your team needs to run it.
Credibility
Big business experience, applied to yours.
The Growth Program draws on 25 years of work with national and international brands, government agencies and owner-led businesses.
James has led strategy, marketing and growth for Toyota, Ford, Commonwealth Bank, Hyundai, Subaru, DFAT, Hort Innovation, YellowTail Wines, the Electoral Commission of South Australia, Adelaide Hills Wine Region and The Bend Motorsport Park.
The questions that build major brands are the same ones that help a local business make better commercial decisions. The scale changes. The thinking shouldn't.
Related work
Businesses and organisations who've used it
Adelaide Hills Wine Region
The brief was positioning. The real obstacle was that members didn't agree on who the region was.
Read the case study →Snack Brands: Kettle Popcorn Launch
A brand extension has to feel new enough to notice and familiar enough to still be Kettle. The task was knowing which parts to hold onto.
Read the case study →2022 Local Government Elections
Postal voting isn't an awareness problem. It's a behaviour with more steps and more places to give up.
Read the case study →Is this you?
Start with a free 20-minute conversation. No pitch — we'll tell you honestly whether the Program is right for you, and what it would look like.
Revenue is there, but growth has flattened
You're not sure which customers or services are actually most profitable
You've spent on marketing before and can't point to what it returned
Too much of the business runs through you
You want a plan you own, not a supplier you can't leave
Business is good, but you need to take the next step
You're great at the delivery, but need help finding new customers and opportunities