Toyota: A Lifetime of Advantages
Korean brands were winning on price. The research found Toyota was already winning the argument that actually mattered.
Ford: Six Model Launches in Six Months
Six launches is not one problem six times. The work was sequencing and proportion, not six campaigns.
Commonwealth Bank: Little Card, Big Rewards
Nobody wants a credit card. They want the thing it does. So that's what we said, in language people grasped immediately.
Snack Brands: Kettle Popcorn Launch
A brand extension has to feel new enough to notice and familiar enough to still be Kettle. The task was knowing which parts to hold onto.
2022 South Australian State Election
Engaged to help procure an ad agency. Within weeks it was clear the communications function itself wasn't working.
2022 Local Government Elections
Postal voting isn't an awareness problem. It's a behaviour with more steps and more places to give up.
2024 First Nations Voice to Parliament Election
A new electoral process, six regions, and a timing change already working against understanding. Reach wasn't the constraint. Trust was.
Adelaide Hills Wine Region
The brief was positioning. The real obstacle was that members didn't agree on who the region was.