The problem
Most new businesses create a logo and build the website first. Then they wonder why it isn't bringing in work.
A logo and a site are just pretty outputs; they help people recognise your business (eventually) and understand what you do if they visit the site. They only work when they express a decision you have already made - who you are for (customers), what you are really selling (what problem you are solving for them), and why someone should choose you over the alternative.
LAUNCH makes those decisions first, then builds everything to match.
What's included
The strategy
Foundations and Discovery — your goal for the business, the income it needs to produce, your capacity, and how you actually make money
Opportunity and Positioning — what you're really selling, a competitor scan, and a position you can defend
Your audience — defined, segmented and prioritised, with clear good-customer and bad-customer definitions
The Growth Plan — priority segments, core messages, channels, and a 90-day action plan set out week by week
The build
Logo and brand guidelines
A website built in Framer — up to five pages, designed for you, properly animated, and yours to edit
Website copy, with two rounds of changes
Web domain, a branded email address and Google Workspace
Google Business Profile
Facebook, Instagram and LinkedIn set up properly
Google Analytics and enquiry tracking
Business cards and email signature artwork
Launch and handover
Go-live
A training session on your own tools
Every login in your name
A short guide to running it yourself
Ongoing email, hosting, domain registration, and related costs are billed directly to you. No markup or middlemen.
We check the numbers before we take your money.
Every engagement starts with a 90-minute Viability Session — $450, credited in full against the package if you proceed.
We work out your breakeven, how many customers you need to hit your income goal, and whether your capacity can actually deliver them. You leave with a one-page summary of your own numbers, whether or not you go further.
If the numbers don't work, we'll tell you.
Add-ons
Customer and profitability analysis using your actual sales data
$1,450
Offer, pricing and conversion design
$950
CRM and lead tracking setup, with enquiry and quote templates
$450
Three-month content plan
$700
12-week support program
$2,850
Additional website page
$350
Quoted separately: Google Ads, Meta ads, e-commerce, booking systems, photography and video.
Right for you if…
You're starting a business, or you're under two years in
You're small, trading, and ready to grow properly
You'd rather make the decisions first and build second
You want a site that looks like you, not like a template
You want to be able to run it yourself afterwards
You're working in the business not on the business
Ready for more? GROW adds analysis of your actual sales data, pricing and conversion work, and 12 weeks of support.
How it runs
Free 20-minute conversation
Viability Session — $450, credited
Strategy — working sessions and analysis
Build — brand, website, copy and setup
Go-live and handover
$5,990 + GST. 40% on signing, 30% on delivery of your Growth Plan, 30% at go-live.
Related work
See it applied
Snack Brands: Kettle Popcorn Launch
A brand extension has to feel new enough to notice and familiar enough to still be Kettle. The task was knowing which parts to hold onto.
Read the case study →Adelaide Hills Wine Region
The brief was positioning. The real obstacle was that members didn't agree on who the region was.
Read the case study →Ready to talk it through?
Tell us what you're trying to grow — we'll come back to you within one business day.